The Infomercial Industry has drastically evolved since its inception in 1984. However, the basic premise of the Infomercial remains relatively unchanged: that is, turn a profit with each airing. While it's not possible to guarantee future results through past history performance analysis and media placement, if done properly, can minimize the risk of each future buy. With this concept in mind it is amazing how many media agencies continuously disregard historical data and treat their clients' money as though throwing darts in the air.
Axis Marketing
